Kalyan Institute
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Digital Marketing Course

In today Era, of Digital world to learn digital marketing become mandatory to reach your Potential Audience Or customers. Digital Marketing is all about promoting the brands and to reach the potential customers via online or digital platforms. It includes Social media marketing, Search Engine Optimization, E-mail marketing. Since digital marketing is a rapidly changing space and it is imperative for companies to stay up to date on new and emerging strategies.

Who Can Do Digital Marketing Course ?

  • Marketing, Brand, Sales, or business professionals looking to accelerate their career
  • Traditional marketers thriving to boost their Digital Marketing skills
  • Entrepreneurs looking forward to improving the company’s bottom line
  • Freshers
  • Career changers
  • YouTubers
  • Startups owners
  • IT specialists
  • Freelancers

Modules For Digital Marketing Course

Module 1: Digital Marketing Overview

  • What is Digital Marketing?
  • How does digital marketing works?
  • Online marketing, Digital marketing, Internet marketing
  • Difference Between Traditional marketing vs Digital marketing
  • What is marketing & How do we do Marketing?
  • What are Digital Marketing Benefits and their importance?
  • Marketing Analyze
  • Engage users with new products
  • Digital marketing platforms and Strategies
  • Basics of Computer
  • Basic Competition & Demand Understanding
  • Online Identity & Presence
  • Customer & Query psychology
Module 2: Website Planning and Creation

  • Types of websites
  • Essentials of a website/Objectives
  • Planning a search engine friendly website
  • Search engine (SEO) friendly
  • Website Sitemap
  • Website Contents
  • What are domain names and Hosting and how to book them
  • Domain names & Domain extensions
Module 3: SEO

• Complete Website Analysis
• Meta Description and Tags
• Creating & use Sitemaps
• Creating & use Robots file/Optimizing Robots.txt
• Optimize Content/ Keyword Placement/
• URL structuring
• Canonical Implementation
• SEO friendly content writing
• Heading Tag Optimization
• Keyword Research and keyword density
• Internal linking/ Anchor text and link title
• Image Optimization/ Image Naming/ ALT tags

What is Off page SEO
• Difference Between Do-Follow and No Follow Backlinks
• What are Backlinks?
• Backlinks Creation Methods
• What is Google Page Rank
• What are Backlinks?
• How to get Backlinks?
• Type of Backlinks
• Quality Backlinks
• Website authority

Module 5: Google Analytics

Introduction to Google analytics How Google analytics works
• Understanding Google analytics account structure Understanding Gooogle
analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google analytics
• How to set up analytics account

Module 6: Social Media Optimization (SMO)

• What is SMO
• How to help for Brand Awareness
• Viral Marketing on Social Media Optimization
• Understanding the existing Social Media paradigms & psychology
• How to manage ORM by SMO
• How social media marketing is different than others

Module 7: Facebook Marketing

Module 8: LinkedIn Marketing

Module 9: Twitter Marketing

Module 10: Pinterest Marketing

Module 11: YouTube