Digital Marketing Course
Who Can Do Digital Marketing Course ?
- Marketing, Brand, Sales, or business professionals looking to accelerate their career
- Traditional marketers thriving to boost their Digital Marketing skills
- Entrepreneurs looking forward to improving the company’s bottom line
- Freshers
- Career changers
- YouTubers
- Startups owners
- IT specialists
- Freelancers
Modules For Digital Marketing Course
- What is Digital Marketing?
- How does digital marketing works?
- Online marketing, Digital marketing, Internet marketing
- Difference Between Traditional marketing vs Digital marketing
- What is marketing & How do we do Marketing?
- What are Digital Marketing Benefits and their importance?
- Marketing Analyze
- Engage users with new products
- Digital marketing platforms and Strategies
- Basics of Computer
- Basic Competition & Demand Understanding
- Online Identity & Presence
- Customer & Query psychology
- Types of websites
- Essentials of a website/Objectives
- Planning a search engine friendly website
- Search engine (SEO) friendly
- Website Sitemap
- Website Contents
- What are domain names and Hosting and how to book them
- Domain names & Domain extensions
• Complete Website Analysis
• Meta Description and Tags
• Creating & use Sitemaps
• Creating & use Robots file/Optimizing Robots.txt
• Optimize Content/ Keyword Placement/
• URL structuring
• Canonical Implementation
• SEO friendly content writing
• Heading Tag Optimization
• Keyword Research and keyword density
• Internal linking/ Anchor text and link title
• Image Optimization/ Image Naming/ ALT tags
What is Off page SEO
• Difference Between Do-Follow and No Follow Backlinks
• What are Backlinks?
• Backlinks Creation Methods
• What is Google Page Rank
• What are Backlinks?
• How to get Backlinks?
• Type of Backlinks
• Quality Backlinks
• Website authority
Introduction to Google analytics How Google analytics works
• Understanding Google analytics account structure Understanding Gooogle
analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google analytics
• How to set up analytics account
• What is SMO
• How to help for Brand Awareness
• Viral Marketing on Social Media Optimization
• Understanding the existing Social Media paradigms & psychology
• How to manage ORM by SMO
• How social media marketing is different than others
